Benoît Anger

Benoît Anger

Director Corporate Relations & Marketing, Ecole de Management de Normandie

Experienced Sales & Marketing Director with international (Dubai, Zürich, London) and finance backgrounds.

Demonstrated business development skills and mulitple distribution channels management.
Proven expertise in driving strategic planning (including financial plans).
Ability to build brands at an international level.
Efficient networker, with deep analytical skills.

Expertise in tourism and tour operating, education and energies.

Le Havre (76600) - Upper Normandy - France

Depuis 2008 : Director Corporate Relations & Marketing

Member of the Management Committee
Supervision of a team of 20

- Reorganization of the marketing department to promote more efficiently the various Masters
- Creation and roll out of a new brand identity to build awareness
- New communication mix ...
Director finance coordination and business development Europe
Turnover: € 220 mln, 17 countries
Member of the Management Committee of the business unit

• Drive financial performance (top line & profitability)
• Drive pricing strategy on each segment / destination
• Strategic planning (2008-2010, vision & sales ...
Managing Director UK, Ireland and Scandinavia
Based in London, in charge of UK, Ireland & Scandinavia (sales, marketing & communication)
Turnover: € 40 mln, 32 000 customers, team of 40

• Establish the UK market as a leading one for Club Med by
- Educating distribution and market on the product: ...
Country Director Switzerland
Based in Zürich & Geneva (sales, marketing & communication on the Swiss market).

- Upgrade of the sales and marketing policy further to a change in the corporate & brand strategy (from a mass market to an upscale product)
- “Value” strategy through ...
Finance Director Switzerland
Based in Zürich, financial controlling of the Swiss operations (commercial & hospitality)
Financial Controller Middle East Operations
Financial controlling of the Middle-East operations (Saudi Arabia, Qatar, Bahrain & UAE), based in Dubaï then in France.